Zentri announces Zentri Labs, a new business unit that extends the Zentri Secure Connected Product Platform to deliver market-ready complete connected products for Zentri customers in high-value IoT verticals

Zentri Labs enables companies to provide secure market-ready connected products to their customers at scale. The business unit provides domain specific connected products including hardware, embedded software, and cloud services in a fraction of the time it would take to develop products from scratch.

Zentri Labs’ customers benefit in the following ways:

  • Offer market specific connected product by configuring a field proven product design in days
  • Harness ZentriOS, the most powerful connected product operating system for resource constrained devices, to build highly efficient and robust connected products
  • Leverage Zentri Device Management Service which enables reliable encrypted software updates, an enterprise app store for embedded product apps, and product geolocation.

Some of the successful products that Zentri Labs have deployed include in-store wireless location products to observe consumer behavior, wireless audio control products, asset tracking products, and wireless products for commercial fitness equipment.

“OmniTrail Technologies, developers of the world’s most accurate and power efficient micro-location protocol, leverages Zentri Lab’s expertise to serve its enterprise customers. Zentri Labs has a unique and powerful model that helped us launch a connected product for our key customers without the inherent risks and delay of building a secure connectivity solution ourselves” said Richard Fuller, Head of R&D, Omnitrail Technologies “In addition to the product itself, we really valued the incredible support provided by the Zentri Labs team.

Zentri Labs is led by Chief Innovation Officer, Mike Conrad, a serial entrepreneur and connected products expert. Conrad has founded three successful startups that revolutionized the connected products business and has launched a series of successful products to market. Conrad’s focus is on the drastic simplification of wireless connected product design and configuration which has been a major driver for the Zentri platform.

“The unique opportunity we have in IoT is being able to create a near market-ready product design in days. Companies can take years to do this if they don’t have a secure production-ready platform and years of accumulated knowledge of how connected products are built” said Mike Conrad, Founder and Chief Innovation Officer, Zentri. “Our customers value the speed of productization and the fact that products are reliable out of the box.”

Customers can take advantage of Zentri Labs to build innovative new products at https://www.zentri.com/labs

About Zentri

Zentri is radically changing the way product companies deliver secure mobile and cloud connected products that deliver rich connected experiences. Leveraging Zentri’s Silicon-to-Cloud Secure Connected Product Platform, our customers get to market in weeks instead of years with highly secure and robust products. In addition to delivering the connected experience product buyers expect, we enable secure product authentication, seamless OTA software update, remote product diagnosis and analytics, and more.  The heart of our platform is ZentriOS, a complete product operating system embedded into Zentri’s Wi-Fi and Bluetooth LE modules or available as standalone software, cloud device management software available as a service or as a connector for your existing cloud partner, and iOS/Android SDK’s for mobile app developers. Over 600 customers trust Zentri to securely connect their products and drive deep customer engagement. Learn more at www.zentri.com.


Press Contact


Sanjay Kalyanasundaram


415 734 1790


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